The Fair-Trade Model

Each artisan focuses on a different craft and earns a living wage through our fair-trade model, we neither set nor bargain on price points. We provide them with organic materials ourselves so we do not compromise on the quality of our products, and don’t deduct the cost of that in the prices. They also play an important role in dictating the timeline of production. We want to make sure that they aren’t working under tight deadlines because we understand that in order to achieve desired results, each craft needs to be given time. This is one of the major reasons why we don’t take part in any kind of sales or mark-downs. We believe in the value of our clothes.

Meet The Artisans

From Hala to Khairpur, most of these men have been practicing their craft for years, as they were passed down from their forefathers. Although they’re used to working on handlooms, the rapid increase in technological advancements have allowed them to use power looms at times as well. 

Amjad Ali, Khais Weaver

Khairpur is one of the largest districts in the Sindh province of Pakistan, known for its historic monuments and topography. It is also home to the traditional Khais material where the craft has existed for over 400 years. As a fifth-generation artisan, Ali was passed this craft down by his fore-fathers and has been practicing Khais weaving since he was a child. Among five brothers, he is the only one doing this line of work alongside his father, trying to keep it alive.

Muhammad Safar, Susi Weaver

Based in the Mola colony of Hala, Sindh, Safar is 67 years old and has been working on Susi textiles since the age of 7. Hala is famous in the subcontinent for its glazed colored pottery (Kaashi), woodwork (Jandi), cloth printing, and Susi fabric weavingWhile Safar learned it from his grandfather, the craft has been alive for nine generations and continues to be passed down. From fabric dyeing all the way to the production of the yarn, Safar completes the entire process by himself.

Muhammad Yaqoob, Natural Dyes 

Yaqoob is 48 years old and works in Mitiari, one of the oldest territories of Sindh. It is also a highly fertile district, and the main crops cultivated here include cotton, mangos, wheat and sugarcane. He too, learned the technique from his father and has spent 12 years of his life working with natural dyes. After 700 years of the craft’s existence, Yaqoob has successfully mastered the art of hand-dyeing as well as hand block-printing.

Asif Muhammad, Ghost Nets 

For the last 4 years, Muhammad has been working at Abdul Rehamn Goth, a centuries-old fishing village locally known as “Bhuleji”, where he recovers ghost nets from the Indian Ocean. Although 40-year old Muhammad learned how to weave at an early age by watching videos on the internet, these nets are passed to the wives of other fishermen in the community to be upcycled into our accessories. 

Shereen Bibi, Plastic Bori 

Talented Shereen is 28 years old and learned the craft of weaving from her mother in Khairpur. She has been working with Nasheman since 2017, and is always excited to experiment with new design techniques and color combinations. It takes approximately 2 weeks to upcycle the plastic rice sack into a finished coat.

Allah Warai, Patchwork

Warai is a hardworking 45 year old woman that works as the master artisan of her community in Sukkur. She learned hand embroidery by her grandmother when she was 10 years old, and now purchases leftover embroidery trimmings from other artisans to upcycle into bags through a traditional ‘Ralli’ technique.

ethical slow fashion, sustainable fashion, pakistan, crafts preservation, artisanal


We work with artisans across Pakistan in order to preserve forgotten crafts like Khais, Susi and Bori.

Craft Preservation
ethical slow fashion, sustainable fashion, pakistan, crafts preservation, artisanal


We use organic cotton that is naturally dyed and upcycle waste in 4 different ways using various materials. 

Ecological Impact