Fashion has a detrimental impact on our environment, as the production of our clothes strains our natural resources which are now depleting. One pair of jeans produces 25kg of carbon dioxide and utilises 7,000 litres of water. 60 billion square metres of cut-off material is discarded on factory floors every year. A high-consumption, low-value model means that 3 in 4 garments out of the 80 billion produced each year, end up in a landfill.
Cotton production alone is responsible for 18% of worldwide pesticide use, which is why our materials are made of GOTS (Global Organic Textile Standard) certified cotton, which is 100% organic and biodegradable, compared to conventional cotton which is highly chemical-intensive and takes years to decompose.