Ecological Impact

Fashion has a detrimental impact on our environment, as the production of our clothes strains our natural resources which are now depleting. One pair of jeans produces 25kg of carbon dioxide and utilises 7,000 litres of water. 60 billion square metres of cut-off material is discarded on factory floors every year. A high-consumption, low-value model means that 3 in 4 garments out of the 80 billion produced each year, end up in a landfill.

Cotton production alone is responsible for 18% of worldwide pesticide use, which is why our materials are made of GOTS (Global Organic Textile Standard) certified cotton, which is 100% organic and biodegradable, compared to conventional cotton which is highly chemical-intensive and takes years to decompose.

GOTS Certified

The Global Organic Textile Standard (GOTS) is recognised as the world’s leading processing standard for textiles made from organic fibres. It defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well. Scan the QR code below to find the company’s detail page in the public GOTS database, or visit the link here. 

Natural Dyes

Fabric dyeing uses 5 trillion liters of water a year and 8,000 chemicals in the process, accounting for 20% of global water pollution. This is why we work with natural dyes and zero chemicals so the process doesn’t have a carbon footprint. Various organic plants such as madder, tea, coffee, indigo, turmeric help yield distinctive colors that are beautiful and high in quality.

Upcycling Methods

“Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products of better quality and environmental value.” At Nasheman, we try our best to minimize our carbon footprint and produce our garments in a way that isn’t harmful to the environment or society. We use a small range of fabrics and produce a limited number of pieces in each collection, that are hand-crafted using organic cotton and natural dyes. Textile waste is one of the largest challenges the industry faces, and is estimated to increase by 60% between 2015 and 2030. In order to combat this, we upcycle our waste in 4 different ways so that it doesn’t end up in landfills or pollute our rivers.

Ghost Nets

Nasheman works with the Olive Ridley Project (ORP), an organisation that protects marine life in the Indian Ocean through the removal of ghost nets that would otherwise affect the ecosystem of fisheries and impact our shorelines. We upcycle these ghost nets into colorful accessories that can be worn to enhance any outfit. 

Plastic Bori

Boris, the Urdu term for ‘sacks’ are used to carry large quantities of rice, and are frequently disposed of after being used for a short period of time. In Khairpur, used plastic sacks are collected female villagers, washed and dried until they can be worked on. Then, these women artisans work in groups to weave threads onto the synthetic material through a traditional embroidery technique, turning the sacks into a hand-crafted coat.

Fabric Scraps

A community of women in Sukkur, a city in the Pakistani province of Sindh, purchase textile waste from other artisans in their village to upcycle into accessories for Nasheman through a traditional technique called ‘Ralli’. The waste is generally made up of embroidery trimmings and once collected, they are stitched into handbags that are entirely hand-crafted from start to finish.

ethical slow fashion, sustainable fashion, pakistan, crafts preservation, artisanal


Our fair-trade model ensures a living wage for our artisans whilst protecting their crafts from facing extinction.

Meet The Artisans
ethical slow fashion, sustainable fashion, pakistan, crafts preservation, artisanal


We work with artisans across Pakistan in order to preserve forgotten crafts like Khais, Susi and Bori.

Craft Preservation